25 Jan Wear your Wildlife Aware badge of honour with pride
In competitive business sectors, standing out from your rivals is essential not just to help create growth but even to hold your own. Big companies do it all the time – indeed, it’s one of the factors that will have led to their growth and success. It’s why they spend millions on TV advertising. It’s why Richard Branson dresses up in ridiculous costumes and does whacky stunts. It’s why Barclays Bank sponsors football’s Premier League; Heineken, rugby’s European Cup; and McDonald’s, the 2012 Olympics.